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This web site states the following, "What is more important to you when buying games? Complete box sets with extra content such as posters and cards? Complete box sets with just the game and manual inside the box? Cartridge only." Our analyzers noticed that the web page also stated " NES Pre-Order Complete Box Sets." The Website also said " Super Mario Bros Game Only. NES Boxes, Manuals and Maps. SNES Boxes , Manuals and Maps. Sega Genesis Box or Manual Only." The website's header had Coming Soon!!!! NES SNES Sega Genesis Misc Items and Supplies Members Only Pre-Orders Nintendo reproduction cartridges as the most important optimized keyword. It is followed by NES repro carts, NES reproduction cartridges, and Super Nintendo Reproduction cartridges which isn't as highly ranked as Coming Soon!!!! NES SNES Sega Genesis Misc Items and Supplies Members Only Pre-Orders Nintendo reproduction cartridges. The next words shopflashbackgames.com uses is SNES repro carts. Mario repro was included and might not be understood by search crawlers.